Whether it's called La vache qui rit® in France, Die Lachende Kuh® in Germany or Con bo cuoi® in Vietnam, The Laughing Cow® always brings smiles and eating pleasure to consumers. Bel's founding brand has lost none of its vitality 90 years after it was created.
Key figures
Sold in 120 countries on five continents, The Laughing Cow® adapts to consumer tastes everywhere, with creamy red TLC in Morocco, cinnamon cream TLC in the US and pepper TLC in the Czech Republic, to cite but a few examples.
World's fourth best-selling cheese brand
Foremost fan: Algeria
15 production units around the world
10 million wedges sold every day around the globe, or 121 wedges per second
anecdote
Ninety years after its creation, it remains a mystery as to why The Laughing Cow® is laughing, but we do know the origin of her name. During World War I, her creator, Léon Bel, was inspired after seeing a troop meat wagon nicknamed La Wachkyrie, a play on the word Valkyrie, thus giving rise to La vache qui rit®, the original French for The Laughing Cow®.
learn about all our brands
Bel has five universal brands known the world over, but it also has a family of local and international brands that are equally iconic in the eyes of their consumers. From the American brand, Merkts®, to Belgium's Maredsous®, discover the personalities of all these brands.
