- Group
Profile
The global success of Bel's brands can be illustrated by the 10 million portions of The Laughing…
Key figures
Bel cheeses
The Bel mission is to bring smiles to all families through the pleasure and benefits of dairy…
Strategy
Bel's plan for growth is underpinned by an ambitious and meaningful mission to bring smiles to…
Management team
Started by Jules Bel in 1865, the Bel Group is managed today by the descendants of the company's…
International Presence
Bel has made international growth a strategic focus since 1929, when the Group set up its first…
Our activities
Bel’s core business is the creation, production and sale of branded cheeses.
Company history
There’s no better way to grasp Bel’s personality than to delve into its history. It’s the story of…
- Brands
Philosophy
“Have you laughed today?”, “Leerdammer®, it's not as mild as you think”, and “Kiri, Kiri, Kiri!®” —…
Brands
Bel's five core brands are known and appreciated on every continent. All share a sense of…
Best Ads
You enjoyed them and you’d like to see them again… Rediscover your favorite cheese ads.
La Maison de La vache qui rit®
The founding and iconic brand The Laughing Cow® has always projected the values of audacity…
- Expertises
Know how
Over 8,000 people worldwide work at the Group’s 27 manufacturing sites, which produce more than…
Manufacturing performance
Bel’s products are appreciated for their quality and taste, and the good-naturedness they convey…
Innovation
Bel innovates to renew the enjoyment of its products and to attract new consumers. It innovates to…
R&D and engineering
Once a new product, a new process, new packaging, or a new manufacturing tool is in the works, it…
- Commitments
CSR approach
Bel’s policy for Corporate Social Responsibility (CSR) is built on networking and market proximity…
Bel and nutrition
It has always been Bel's responsibility as a major food company to offer products high in…
Environmental policy
Bel's process for continued improvement is aimed at reducing the environmental footprint of its…
Philanthropy
There are other avenues for even more sharing of smiles and well-being. These avenues are an…
- Careers
The Bel experience
A food sector pioneer, Bel transforms traditional cheese into innovative products based on fun and…
Bel jobs
Being the 3rd largest branded cheese manufacturer cannot be done alone! 10,600 employees are…
Meet our employees
For a better understanding of the Bel experience, nothing beats sharing views with those who live…
Join us
Bel recruits over 250 people each year for positions in marketing, sales, finance, development, and…
- Finance
Key Figures
In 2011, the Group continued to achieve sales and volume growth, despite problems observed in some…
Shareholders
Thanks to its family culture, Bel knows how to combine the daily management with a long-term and…
Corporate governance
Bel has existed for over 100 years and is still managed by the descendants of the company's…
Regulated information
Our brands
