The mythic little square with the childhood taste
The first cheese crafted specifically for children, Kiri® holds a special place in the lives of budding gourmets. Kiri® is something discovered in childhood and often loved long afterwards.

HISTORY

Prior to 1966, nobody had thought about crafting a cheese specifically for a child’s pallet and lifestyle. But that was before Kiri® burst out of Bel’s plants in France’s Sarthe region to instant success. Practical and delicious, the little square servings of Kiri® found their way into school lunch bags and the hearts of French children and, soon, youngsters elsewhere. Kiri®’s mischievous commercials set a fresh and poetic tone for the brand.

KIRI® TODAY

The product line encompasses a wide range of varieties to satisfy the tastes and eating habits of Kiri® consumers around the globe. A few examples include Kiri Goûter®, which contains crispy breadsticks to dip into the cheese, and Labneh-style Kiri® in Lebanon. Kiri® is popular in international markets. The Middle East accounts for the lion’s share of its sales, and Japan ranks among the brand’s top four markets. As tasty as ever, the cheese continues to win over young foodies without forgetting its adult fans, who rediscover in the brand a true taste of childhood.

Key figures

World’s twelfth best-selling cheese brand*
Biggest Kiri® fans: Saudi Arabia and the Middle East in general
Top markets: Saudi Arabia, France, Iraq, and Japan
Three production units around the world
1.5 billion servings sold worldwide on an annual basis, or 1.5 times around the earth after lining up a year’s worth of Kiri® squares.
* Based on annual sales

anecdote

Consumers everywhere like to eat Kiri® their way. In Japan, strawberry flavored Kiri® is popular among adults. In Lebanon, Kiri® is eaten in jars in the Labneh style and has a more savory taste. In the Middle East, Kiri® has a more buttery consistency, and is packaged in jars to make the cheese easier to spread at breakfast time.

Learn about all our brands

Bel has five universal brands known the world over, but it also has a family of local and international brands that are equally iconic in the eyes of their consumers. From the American brand, Merkts®, to Belgium’s Maredsous®, discover the personalities of all these brands.