With five universal core brands, including The Laughing Cow®, Kiri®, Leerdammer®, Boursin® and Mini Babybel®, and over 25 local brands, the Bel Group brings smiles to nearly 400 million consumers annually in 120 countries around the globe. These smiles, derived from the pleasure of eating food made with dairy goodness, and Bel's commitment to encouraging good eating habits and good-naturedness, form the common thread between the Group and its brands.
- Group
Profile
The global success of Bel's brands can be illustrated by the 10 million portions of The Laughing…
Key figures
Bel cheeses
The Bel mission is to bring smiles to all families through the pleasure and benefits of dairy…
Strategy
Bel's plan for growth is underpinned by an ambitious and meaningful mission to bring smiles to…
Management team
Started by Jules Bel in 1865, the Bel Group is managed today by the descendants of the company's…
International Presence
Bel has made international growth a strategic focus since 1929, when the Group set up its first…
Our activities
Bel’s core business is the creation, production and sale of branded cheeses.
Company history
There’s no better way to grasp Bel’s personality than to delve into its history. It’s the story of…
- Brands
Philosophy
“Have you laughed today?”, “Leerdammer®, it's not as mild as you think”, and “Kiri, Kiri, Kiri!®” —…
Brands
Bel's five core brands are known and appreciated on every continent. All share a sense of…
Favorite Bel cheese
Co-branding
European food industry players are attracted by our knowhow, our demanding requirements for quality…
- Expertises
Know how
Over 8,000 people worldwide work at the Group’s 27 manufacturing sites, which produce more than…
Manufacturing performance
Bel’s products are appreciated for their quality and taste, and the good-naturedness they convey…
Innovation
Bel innovates to renew the enjoyment of its products and to attract new consumers. It innovates to…
R&D and engineering
Once a new product, a new process, new packaging, or a new manufacturing tool is in the works, it…
- Commitments
CSR approach
Bel’s policy for Corporate Social Responsibility (CSR) is built on networking and market proximity…
Bel and nutrition
It has always been Bel's responsibility as a major food company to offer products high in…
Environmental policy
Bel's process for continued improvement is aimed at reducing the environmental footprint of its…
Philanthropy
There are other avenues for even more sharing of smiles and well-being. These avenues are an…
- Careers
The Bel experience
A food sector pioneer, Bel transforms traditional cheese into innovative products based on fun and…
Bel jobs
You don’t become the world’s number 3 cheese brand producer for nothing! 10 600 people are…
Meet our employees
For a better understanding of the Bel experience, nothing beats sharing views with those who live…
Join us
Bel recruits over 250 people each year for positions in marketing, sales, finance, development, and…
- Finance
Key Figures
In 2012, the Group reported new growth in sales and volume, despite a slowing economy in Europe and…
Shareholders
Thanks to its family culture, Bel knows how to combine the daily management with a long-term and…
Corporate governance
Bel has existed for over 100 years and is still managed by the descendants of the company's…
Regulated information
Group
Profile
400 million smiles, everywhere in the world
The global success of Bel's brands can be illustrated by the 10 million portions of The Laughing Cow® consumed every day in the world, the equivalent of 2.5 billion square of Kiri® produced and nearly 4 million rounds of Leerdammer® sold in 2012.
Cheeses personified by conviviality
Bel's cheeses are made to match the strong personalities of its powerful brands, all of which deliver healthy and cheerful treats. This mix of nutritional quality and conviviality has led to Bel's brands being adopted as local specialties in all countries where the Group products are sold.
Dairy goodness
Milk, cream, butter, cheddar, and other types of cheese are typical of the ingredients found in Bel's cheese recipes. These recipes are rich in nutrients like calcium and proteins, and they deliver dairy goodness to markets in a portion-packaging format that guarantees product quality.
Audacity in the family genes
Led by Antoine Fiévet, a descendant of founder Léon Bel, Bel has maintained the values that have turned the family-operated company into a major food industry player. These values include an entrepreneurial spirit, a sustainable business model and a willingness to empower its 10,600 employees. In 2012, the Group generated consolidated sales of €2.6 billion, up 4.8 % over the previous year.
Question for Antoine Fiévet, Bel Group CEO
"Sharing smiles" is an engaging signature. Why adopt this positioning?
Our signature sums up Bel's mission of sharing smiles with families through the pleasure of dairy goodness. As a food manufacturer, Bel seeks to reconcile eating pleasure and nutrition, food cravings and food needs for families all around the world. This signature also reflects our mindset as a company, as Bel's roots are genetically grounded in the enthusiasm and smiles that propel our brands. We offer the opportunities that arise from our growth to our team members, and we believe it is our duty to promote enthusiasm and audacity.
